Random Thoughts and Musings...

I'm a scientist who somehow became a marketer and then a management consultant, such is life's journey.

Now running a boutique strategy firm specialising in marketing strategy, competitive intelligence, KOL research and licensing evaluations for the pharmaceutical and biotechnology industry.

This is my personal blog about life, the world and universe as an Englishwoman in Noo Yawk and Noo Joisey...
July 3

Is there ROI with social media?

Trying out shiny new things is always a balancing act but corny though it sounds, fortune often does favour the brave.

Check out this thoughtful but fun blog post from Thinking Pharma, the new kids on the block….




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