Random Thoughts and Musings...

I'm a scientist who somehow became a marketer and then a management consultant, such is life's journey.

Now running a boutique strategy firm specialising in marketing strategy, competitive intelligence, KOL research and licensing evaluations for the pharmaceutical and biotechnology industry.

This is my personal blog about life, the world and universe as an Englishwoman in Noo Yawk and Noo Joisey...
Moving from xkcd

Moving from xkcd

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The man with no shadow
From MoCo LoCo

The man with no shadow

From MoCo LoCo

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Shelter House from MocoLoco

Shelter House from MocoLoco

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Instapaper is one of my fave iPhone apps - you bookmark webpages for later reading in peace and quiet.  Neat.

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Even in the inner city there is botanic life if you slow down and look carefully

Even in the inner city there is botanic life if you slow down and look carefully

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Health, well being, disease and Pharma

Recently, several interesting links floated past me in my Twitter stream, leading to some broader thoughts about the Pharma and Biotech industry.


First up was a link from someone (I have sadly forgotten who), which illustrated how the bulk of the US’s healthcare costs is taken up by the portion of sick and often (but not always) elderly people needing expensive treatments.  Think about it, cancer is mostly a disease of aging as are Alzheimers, Parkinsons and chronic heart disease.  Hypertension and high cholesterol may start much earlier, but like diabetes, they are chronic long term conditions so the overall cost and burden to the healthcare system will be quite high over the lifetime of the patient.

Second was a brilliant snippet about the Constitution referring to “We the People” not “We the HMO’s”, amusing but also very true.  Payers tend to go with insurance companies and banks in my book; so hard to get money out of any of them when you need it, but all love to clock up their fees when it suits them.

Thirdly, was a link to a NY Times Op Ed article shared by Dr Steven Tucker reminding me of the value of the fresh, home grown food I grew up eating from our little kitchen garden.  The fruit and vegetables struggled in the stony dry soil high above the water table, but strawberries, raspberries, tomatoes and fresh herbs in the summer, runner beans in the autumn and potatoes and carrots in the winter and spring were all delicious and nutritious.  Compare that to the large, mostly tasteless vegetables the supermarkets seem to offer these days.  We didn’t grow up drinking soda or fizzy drinks, a can of Coke was reserved for the once a year copper cleaning - you soak the pans overnight in the stuff and the next morning rinse out shining copper pans.  The acid had neatly done it’s work for you.  I never forgot that - why would anyone in their right mind drink acid - if it cleaned pots so smartly, what on earth would it do to my guts?  We never ate much chocolate or junk food either, every thing was home cooked, except for an occasional treat like fish and chips.  Nor did we have a car; we walked, cycled or took public transport.  

And then the penny dropped regarding the obvious.  

How much of health, fitness and general well being is a personal responsibility, not the Governments, the hospitals, the HMO’s or the drug companies or anybody else’s for that matter?  It’s up to each and every one of us to be more responsible for ourselves.  Disease is exactly that, dis-ease, the lack of healthy well being.  In this day and age of high stress, junk food, car driving, smoking and a TV society, is it any wonder that people have long term health problems?  In reality, drugs for hypertension and cholesterol, for example, are treating the chronic symptoms of the problem, not addressing the core issue which is lifestyle, exercise and diet. 

Diabetes is often linked to overweight unless there is a family history of the disease, as happened on my father’s side of the family, despite their general leaness.  Carcinomas can take 30 years to grow and develop, as in the case of colorectal cancer.  How much of that is linked to family history, genes or obesity?  Lung cancer is strongly linked to smoking, but non-smokers can get it too, although this is rarer compared to the majority who do smoke.  Thus reducing the overall risk of something happening is probably a sensible strategy.

How many thoroughbred horse trainers would feed their prize yearlings with junk food, beer and cigarettes, while still expecting them to perform at the highest level?  

My family are all lean, as was I until I came to America and found the change in lifestyle caused weight gain for the first time in my life, which is now being firmly addressed with diet and exercise.  I’m doing my bit to get healthier and restore the natural balance, for myself.  The idea of taking lifelong pills to treat raised cholesterol or hypertension seems an anathema to me.  Look at the person in the mirror every morning and tell them you owe it to them to do something about it, it’s your body.  

The payers and Government are, quite rightly, looking to keep their cost burden low, Pharma companies invent and manufacture therapies to treat symptoms, not cure disease.  There is no magic bullet for curing a problem overnight that often took a lifetime to develop.  

Health is ultimately an individual responsibility, not the healthcare system’s.

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Will Posterous change how we think about science blogging?

Since improvising my blog writings in January, the readership has gone up ten-fold, much to my surprise.  I also write a personal Tumblog and try to aim for a variety of different posts here on PSB between the science and biology of disease, conference updates from meetings I attend as well as some thoughts on social media monitoring and the strategic direction of the Pharma and Biotech industry.  That’s quite a variety, but even then sometimes I wonder if users get bored.


New ways of doing things appeal to me, not just in terms of content but in how we adapt with technological changes too.

This morning while browsing through my Google Reader feeds, Steve Rubel’s blog post on Posterous got my interest.  It’s something I’ve been meaning to look into for a while, but you know how these things are, work and other demands often intervenes.  Setting up Posterous was ridiculously easy.  In 5 mins or so I had a picture posted.  Then I realised what Steve meant about how Posterous could change how we think about blogging.  I’m writing this post in Gmail, which means I could be on my iPhone posting linkable content very easily.  That’s cool and very convenient, especially for someone like me who spends a lot of time on the road with an iPhone.

However, what was interesting  though, is that I thought adding services such as Twitter, Flickr and my Typepad blog meant it would aggregate in one place on Posterous as a more friendly aggregator than Friendfeed, which imports your content but not and pictures.  This is frustrating; to add photos you have to use the Bookmarklet and manually post something, defeating the purpose altogether.  Any aggregated content just appears as uninteresting text.

Imagine my surprise when the test photo I posted on Posterous went not only to my Posterous page, but also to Twitter, Flickr and Typepad.  Ah oops!  Thus reading Steve’s post, I realised that Posterous serves as the hub for outbound content, not the other way round.  Goodness knows what got exported to poor Flickr, a photo posting and sharing site >.<.  The strangeness, though, is much much outweighed by the usefulness of the concept.  Heavy text/commentary posts can now be balanced with videos, pictures and slides more easily, making things much more versatile and visual all around.  As our lifestreams get more complex and cloud-like, so we adapt, adopt and modify new ways of blogging and communicating.

I still have a few things to figure out like adding tags, a screenshot or photo from Gmail, but overall my initial impression is a positive one.  Check out Posterous for yourselves and let me know what you think in the comments section below.  

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Roma

The ancient Colosseum is an awesome sight - it goes back to 6 AD. You can almost smell and hear the history and old battles walking inside it.

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For my Dad.  He loved these colours.  I miss him terribly.

For my Dad.  He loved these colours.  I miss him terribly.

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